Analysis of Adsense Matched Content

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In April 2015, Google introduced AdSense matched content ads as a new product to the AdSense family. I’ve been using it for many years, and in this review, you’ll learn more about it, including whether or not it’s a product you can use on your website.

Google has entered the field of content suggestion.

Matching content ads, unlike standard Adsense units, promote the site’s content to site visitors. When you allow Adsense matched content on your website, Google can search it and make content suggestions to visitors with the goal of increasing interaction, page views, and time spent on your site.
It’s similar to the ‘Related Posts’ section found below articles, which is a common feature on many blogs.

Analysis of Adsense matched content ads

As previously mentioned, I have been using matched content units for several weeks and will attempt to answer all of your questions as well as include my opinion on whether or not you should use them.

Not everybody has access to matched content ads yet. If your website qualifies for the matched content advertising program, Google will give you an invitation. They are only available to websites with a large number of pages and a high amount of traffic.

Sign in to your AdSense account and go to SITES, then MATCHED CONTENT to see if the feature is available for your website. In the Matched content column, if one of your websites is eligible, it will appear.

Are matched content advertising treated the same as regular AdSense units?

Many that are familiar with the AdSense system are aware that each website may have up to three AdSense units. The good news is that matched content ads do not count as regular AdSense units, so you can add them to your existing three.

Is there a limit on how many matched content ad units I can use on my website?

Google doesn’t mention how many matched content units you can use, but I’ve seen websites with one at the bottom of the article and a huge 300×600 unit in the sidebar.
Google recommends placing the device below the fold and at the end of your posts, as well as placing it directly below or above a standard AdSense unit to increase the ad units’ visibility and interaction rate.

How do you guarantee that they can perform at their best?

To get the most out of content-matched units, make sure that each of your articles has at least one large featured image (300×300 pixels) and that you use microdata for articles or the open graph protocol to give search engines more information about your content and image.

Will matched content ads help me earn more money?

I am certain that this will be the most frequently asked question, and it is likely that it will be one of the considerations that many people consider before deciding whether or not to use them.
It should be remembered that the primary goal of matched content advertising is to improve user experience and help users discover new content on your website, not to increase your Adsense revenue. More interaction leads to more page visits, which in turn leads to more ad clicks and sales.

I had a ‘Related articles’ section on my website before I added matched content units. It looked similar to the matched units, but it was based on related tags, which meant that I displayed other related posts below each of my posts based on the tags I assigned to each post before publication.
I used event tracking to keep track of how many people clicked on each of the posts in that section each day. The regular clicks increased by about 15% after Google’s content recommendation engine (which is at the heart of matched content ads) was added.

This suggests that the AdSense recommendations outperformed the WordPress-related entries. More users clicked on the suggested links, which resulted in more page views, a lower bounce rate, and increased Adsense revenue.

I don’t know what percentage of sales can be specifically attributed to matched content advertising, but I do know that the click-through rate (CTR) of the other AdSense units I’m using was unaffected, so it’s fair to assume they did more good than harm to the web.
Another thing to bear in mind is that Google can display promoted advertising within the recommended posts.

For certain types of advertising, AdSense provides more information about the money you receive when someone clicks on them, but the earnings are not important.
Finally, I found that Google would experiment with different styles for the matched content unit. They appear as the screenshot above, and they also appear as a list with only text and no images. This is probably part of their research to see what works best on your website, which is a positive thing.

Why do you use matched content units from AdSense?

You should certainly give AdSense matched-content a try if your website qualifies. Here are a few reasons to make up your mind if you are ever undecided.

  • When Adsense introduces a new product, they do it with one goal in mind: to boost their profits by your profits. As a result, it can usually do more good than harm. Of course, you can run A/B tests on your website to see what works.
  • It’s free (as you’d expect) and can be used alongside your daily content search ads.
  • It performs better than similar post plugins or engines. Google is the king of quests, and their engine knows how to make user-friendly suggestions. In my case, the number of clicks increased by 15%.
  • The Google crawler will have to read and ‘understand’ all pages on your website in order to make content suggestions, and this is nice. They will come across pages that they might not have considered previously.
  • It’s fast and has a simple user interface. I don’t have any speed measurements before and after adding matched content, but my impression is that my pages now load faster than they did when I was using WordPress related links. I really like the way the advertisements are displayed; the code is clean and straightforward. In addition, Google is conducting their own A/B tests to determine what is working best on my blog, which I appreciate.

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