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Online Marketing

Cost per mile

Cost Per Mile (CPM), and also referred to as CPT (Cost Per Thousand) or TAI (Thousand Ad Impressions). It is a key figure for the calculation of the advertising rate of print, online, tv, or radio advertising on the basis of the possible…
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Cost Per View

Cost per view (CPV) is a relatively recent billing model in Online Marketing, Social Media Marketing, and Video Marketing. The basic idea of ​​the cost per view is that the user interacts with the advertising media. A marketer pays for…
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Ad Click

An ad click is a click on a banner ad or button. The ad acts as a link to a website or landing page. The goal is a conversion that can be counted as a sale or lead. The number indicates whether an advertising campaign on the internet is…
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Ad Blocker

Ad blocker or Adblockers are software products which serve to filter out advertising on websites. In addition to banner ads, pop-ups can be blocked, animations can be hidden, and ads identified in texts. Development The first adblockers…
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AB-Testing

What is AB-Testing? By comparing two website versions (A and B) and minor changes are made every time, AB-testing offers webmasters a chance to refine their website bit by bit. Analysis by profiling analytics follows this, and the more…
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