Google Adsense for Beginners

An Introduction to Google AdSense

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Owning a website has become a career for many people. However, full-time hours don’t always result in full-time pay. Placing ads on your website can be a smart way to bring in some extra income, but it can be difficult to get started with Google Adsense for Beginners.

To make your job easier, Google AdSense is a cost per click (CPC) advertising program that enables you to find suitable ads quickly and easily. Messages that respond directly to your target market’s needs are more likely to be clicked on, which means you’ll often see a higher payout.

This post is about Google Adsense for Beginners. Let’s get started!

Google Adsense For Beginners – Introduction

Placing advertisements on your site is a smart way to generate a secondary source of income. It’s also a simple and largely automated process, as long as you have the right tools. This is where Google AdSense comes into play.

AdSense is a Google product that enables publishers to place targeted ads on their blog or website – and earn money from them. Implementing those ads on your own site isn’t difficult.

How Google AdSense Works

When advertisers pay Google to run ads, they can opt to include their content on Google’s Display Network. If they do, their ads are eligible to show up in the “AdSense slots” on participating websites, like yours.

If AdSense is active on your site, you’ll get to decide where these ad slots are located. Then, Google will runs ads in those locations, based on what your site and content are about. The system is designed to automatically find ads that are a good match for your website and audience. In turn, your chances of receiving a higher payout are better.

Plus, the Google AdSense process is mostly automated. It’s free to join, making it a perfect option for newbies.

How to Get Started With Google AdSense For Beginners

To start, you’ll need to sign up for an AdSense account. If you have a business Google account, you can use that. You’ll then need to provide some contact information – including your payment address and telephone number.

Once that’s all sorted out, you can create your first ad. Navigate to Ads, and select by Ad Unit. Next, you can pick the kind of ads you’d like to use:

A display ad is a great all-rounder that’s designed to work well anywhere. They are responsive ads on your site that will adapt to your specific page layout. So let’s use it in this example.

Display ad example

On this screen, you can choose a name for your ad unit, (like: Ad Example)
Your audience won’t see this name, so try to pick something descriptive and easily identifiable. From there, you can set the ad’s dimensions, although it’s safest to stick with one of the recommended sizes.

You can also customize the optional settings however you’d like, in order to tweak your ads further. When you’re done, click on Create at the bottom of the screen. This will save your ad settings and provide you with a unique code:

adsense ad unit code example

After that, all you have to do is add this code to your site. The exact steps you’ll take depend on where you’d like your ads to be displayed. The sidebar is a particularly effective location, so we’ll add ours there.

In this example, we are using WordPress, the first step is to navigate to Appearance > Widgets in your WordPress dashboard. You can then add a Custom HTML widget by dragging one into your site’s sidebar:

adsense wordpress html code

There are many ways to maximize your Google AdSense Earnings

Now that you’re set up with AdSense, the real work can begin. While this program can be incredibly beneficial to your website, you’ll want to adopt a few key strategies to get the most out of it.

1. Place Your Ads Carefully

Ad placement is a key area for consideration since various placements can yield different results. Displaying ads in priority areas can increase the likelihood that users will interact with them.

There are a number of placements that are considered effective – such as right below the initial heading of a page’s content or in the middle of an article. To make the decision a little easier, Google AdSense released a heatmap of ideal locations:

2. Create Quality Content

Google AdSense bases the advertisements it places on your site on your content’s focus. So if you want ads that are appropriate to your audience, you’ll need to create well-targeted content.

To achieve that, you’ll want to have a clear target market in mind. While this is something you probably decided on when initially creating your website, it’s important to adjust your focus as your business continues to grow.

There are many different ways of doing this – but one of the best is to create a clear buyer persona. This will enable you to carefully define your ideal customer and then craft content that suits their needs.

If you take your time with this process, Google AdSense will be able to provide ads that are more relevant to your website’s content. Those types of ads are more likely to be clicked on by users, boosting your income as a result.

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