What is a keyword

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What is a keyword

A keyword or a focus keyword as some call it is any search term entered on Google (or another search engine) that has a results page where websites are listed.
It’s the search word on which you like a certain page to rank.

Keywords are search terms that a website owner or SEO specialist would use to refine a website in the hopes of appearing at the top of Google’s results for unique keywords.

When users on Google or other search engines search for the keyword or expression, they can find that page on your website.

Why are the Keywords Important?

The response to that is rather simple: Because they can be targeted with marketing.

If your website is placed at the top of the search page, the keyword serves as a free stream of online traffic for you, and if you use the terms people are looking for, your company will prosper.

Tip: Your keywords should show what your audience is looking for.

What is keyword research?

It’s the responsibility of someone to come up with a detailed list of keywords that they’d like a website to rate with. In order to acquire such a list, website owners need to delve into their community and search engines. For example:

  • What search words do people type in Google when they’re searching for their goods, services, companies, or type of organization?
  • What are they expecting to find?

Full article: What is keyword research

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