If you spend enough time around SEOs, you’ll notice that one term comes up repeatedly: Domain Authority: What It Is and How to Improve Yours. But what exactly is it? Is it significant? And, if so, where can you learn how to boost domain authority?
In this post, we’ll answer your questions and show you how to boost your domain authority using tried-and-true techniques.
What exactly is Domain Authority?
Domain Authority predicts how well a website will rank in search engines. The good people at Moz invented the official term as well as the algorithmic score.
Moz’s Link Explorer tool can help you determine your Domain Authority (DA). Many other domain authority scoring systems have emerged since Moz’s introduction of the DA score. Ahref’s Domain Rating, for example, and Majestic’s Trust Flow and Citation Flow.
Although the parameters for measuring these scores vary by instrument, they all calculate the same thing: the SEO power of a website domain.
Moz calculates DA by combining multiple factors such as linking root domains, total connection count, and link intensity into a single DA ranking. Moz assigns a score from 1 to 100 based on these variables.
A higher score indicates a more robust website, which is more likely to rank higher in search results. A lower score indicates that the website is poorer and would have difficulty ranking for competitive keywords.
It’s important to remember that there’s a distinction between the official definition and how it’s widely used.
The word is thrown around a lot to explain how good a website’s SEO metrics are. “For example, my website ranks first for a variety of keywords.” As a consequence, it has a lot of domain authority.” What they’re actually concerned about is a site’s overall authority and influence in Google search.
What Is Domain Authority and Why Is It Important?
The domain authority metric is a clear way to grasp how Google rates websites.
Google’s ranking algorithms are a mystery, as is how they determine which websites will rank for which keywords. Google publishes best practices and rating factors, but it never reveals how each site is ranked.
The most reliable representation of the search results landscape is domain authority, which is a key to understanding why certain websites rank higher than others. Sites with a higher DA score perform better than those with a lower score. As a consequence, a direct link exists between high DA scores and higher rankings.
Page Authority vs. Domain Authority: What’s the Difference?
The predictive ranking power of entire domains and subdomains is measured by domain authority.
The power of individual pages is measured by page authority.
While page authority is less useful than DA in terms of understanding how your site ranks overall, it is still useful. Page authority of your site’s webpages, in reality, has a direct effect on your overall DA and search engine ranking.
What Would You Do to Raise Your Domain Authority?
It takes time to establish authority when you first register a domain.
There are several considerations to consider, including proper on-page SEO, ensuring high-quality content, making your site mobile-friendly, and, of course, the pace at which your site loads.
Your relation profile, on the other hand, is the most important factor in increasing your DA. In fact, the domain authority score can be thought of as a measurement of how good (or weak) your relation profile is.
Backlinks are Google’s most significant ranking component. A good connection profile is the most important factor in getting your site to rank and increase search traffic, even though there are over 200 ranking factors.
As a consequence, it’s only logical that backlinks are the most important factor in growing the domain authority.
Although this isn’t always the case, it’s fair to assume that the better your connection profile is, the higher your Domain Authority will be.
#1. Get links from websites with a high Domain Authority.
Obtaining backlinks from websites with high domain authority is beneficial not only to your own domain authority but also to your page authority.
There are various ways to obtain authoritative backlinks in order to expand your link profile. For starters, guest blogging is a fantastic way to do so. In essence, you’re trading a piece of content for a backlink.
The better the backlink and the more link “juice” (yes, that’s an actual term) transferred through your own site, the higher the Domain Authority of that website.
#2. Remove/reduce spammy links
It’s not all about acquiring high-quality backlinks. It’s also important to avoid having a lot of spammy websites to connect to you if you want to keep your domain authority high. Google has become better at ignoring spammy links rather than penalizing websites for them in terms of rankings.
However, it’s still important to clean up your link profile on a regular basis by conducting a link audit, manually deleting spam links, or disavowing them.
#3. Collect links from legitimate websites.
There are people nowadays who fabricate domain authority ratings.
Yes, it’s true, and people do it all the time (mostly to deceitfully sell backlinks on their websites for a higher price than they’re worth).
Furthermore, several websites exist that have a clear historical connection profile but have been dormant for many years. They might also have expired if the owner has stopped working on them.
Some SEOs will purchase domains like these and create a network of websites with high domain authority but little traffic, then establish links to their own websites that they want to rank.
This is a warning sign. Google and tools like Moz are getting better at finding these types of websites and devaluing them.
As a result, the amount of traffic that the linking website receives is now a significant indicator of a good correlation.
What factors should Moz consider when calculating their scores?
Moz calculates the Domain Authority based on 40 different variables. Although not all of them are well-known, the following are some of the most significant:
Linking root domains: The number of unique backlinks to your website is referred to as the root domain. For eg, 1,000 links from a single website would still be counted as a single root domain connection.
You’ll have three root domains if you have three connections to three separate websites. Earning links from a variety of websites would give you a higher domain authority than earning a large number of links from a single website.
Search engine friendliness: This applies to the layout of your web as well as its user-friendliness. If your site layout is bad, Google will have a difficult time crawling it, reducing your ranking scores.
Moz rank: The metric used to rate the power of your backlinks is MozRank. It considers not only how many external ties you have but also how good those links are. Quality trumps quantity with Moz, so having one excellent external link is preferable to have a couple of mediocre ties.
MozTrust: Similar to MozRank, this metric is used to determine the consistency of your backlinks. However, it digs deeper by evaluating how closely the website is connected to reputable websites.
How Do I Find My Domain Authority?
You can find your domain authority score using Moz’s Connection Explorer tool, as we described earlier.
Simply enter your website’s URL, and it will display your score, as well as the number of links you have, how many of those links are from specific root domains, and how many keywords you are ranking for as a result.
OptinMonster has a domain authority score of 69, as you can see. It has a total of 263,300 backlinks from 11,900 root domains.
What about other methods that include a range of scoring systems?
Ahrefs is Moz’s main rival. They refer to it as domain ranking rather than domain authority.
It’s the same thing as before, but with a different name. OptinMonster has an Ahrefs ranking of 84. It has a total of 697,000 backlinks from 11,200 root domains.
It’s worth remembering that each tool has its own algorithms and scoring systems, resulting in a wide variety of scores. They also have their own crawlers, which explains why there are so many different backlinks and keyword rankings published.
You’re probably wondering now…
Is a DA score of 66 considered high? Where did Ahrefs’ DR of 84 come from? What does it mean to have a high domain authority and what does it mean to have a low domain authority?
What Qualifies as a High Domain Authority?
In general, a domain authority score for a week will range from 0 to 20. Anywhere between 20 and 30 is fine, and anywhere between 30 and 50 is outstanding.
It’s very good when your score is in the 50-60 range, and if you’ve cleared that and are in the 60-100 range, you’ve got an outstanding domain authority score.
To get to the 60-100 zone, keep in mind that building your connection profile is the most important factor to consider, as it will benefit your domain authority in the long run.
Always strive for the highest quality connections rather than the most links.
That concludes the discussion. You should now have a much clearer understanding of domain authority and how it impacts the rankings of your website. You also learned how to create high-quality backlinks to increase domain authority. Now it’s your turn… If you have any thoughts on DA you’d like to share? Let us know what you think in the comments!